Pure Hyaluronic Acid      

LAUNCH OF NATURAL SKINCARE REVOLUTION

Date: 22nd September 2005, Source: Hyaluronic News

A unique natural skincare product that has been available only in the USA is now to be brought to UK consumers, and will be launched first in Scotland on September 22.

Science & Nature is a company set up by well known Scots entrepreneur Bill Fleming to bring to British consumers high quality health and beauty products currently available only in overseas markets. The first of these is Nutural One Step, a product unlike any other on the market. It is an anti wrinkle cream, moisturiser and exfoliator in one.

“Nutural One Step was originally developed in the USA 10 years ago for airline cabin crew, whose working environment in pressurised aircraft can be particularly detrimental to skin,” explains Bill Fleming.

“We refer to Nutural One Step as a skin therapy, and it is the vanguard product for a portfolio that we are collecting from specialist sources around the world. We have already secured 20 products, around half of which will be produced in Scotland.”

The natural ingredients in Nutural One Step work together to moisturise, firm and nourish the skin, rebuilding the collagen and elastin essential to youthful looking skin. It has over 70 ingredients, 97% of which are natural – in fact, it is so natural that it can actually be eaten. The only ingredient that is not natural or naturally derived is oxybenzone, and this is included because of its importance in helping provide protection from the sun – Nutural One Step has a skin protection of SPF15.

The unique blend of ingredients in Nutural One Step shape how it works. A combination of sea kelp and algae acts as an exfoliant and also feeds the skin with amino acids and antioxidants. With a high concentration of Vitamin C, the natural exfoliation is much gentler than alpha-beta hydroxyl products.

It contains no oil, and uses three moisturising agents; Sodium PCA, Oat Betaglucan and Hyaluronic Acid, which can hold up to 1000 times its own weight in water.

One bottle of Nutural One Step will last for eight to ten weeks, as only a small pearl-sized amount is used, twice a day.

Users report seeing firmer, younger-looking skin, with a more even skin tone and fewer dark spots. The pH of the product also breaks down and helps kill the skin bacteria that contribute to most acne problems. Customers can also use the product on their hands, arms, throat and neck and on stretch marks. A 60ml bottle will retail at £39.90 and the associated herbal cleanser will be £15.90 for 118ml.

Nutural One Step does not work like other products, and no other competing product uses as many natural ingredients. In clinical trails under supervision by a dermatologist, 93% of those tested saw noticeable improvement within three weeks.

Bill Fleming continues: “The Scottish market is seen as an ideal stepping stone to Europe, and products will be launched here before being rolled out in the rest of the UK and then into other European markets.

“We are confident that the choice of launching in Scotland will be provide us with an important gateway to the rest of the UK and we are already planning to bring our next product, Neem Nail Oil, to the market here in the near future.”

Customers will be able to purchase Nutural One Step online or by telephone.

“We are not putting it into high street stores, but are dealing directly with the consumer,” Bill Fleming states.

“It is a relatively expensive product to produce compared to rival brands, due to the high number of natural ingredients and the means by which they are combined, so dealing direct means we keep the cost to the consumer competitive. Users should also note that it has not been tested on animals.”

The brand name, Nutural One Step, and the new packaging for the UK market have been created by Livingston Associates, the Scottish brand boutique, and distribution will be handled from Scotland.

We have developed elegant, simple packaging that will show the product to its best advantage, and it will look good on the user’s dressing table or bathroom shelf,” Helen Livingston said.